Leading the European Expansion of the GO by Steffen Henssler Sushi Brand
Client
Henssler Food Concepts AG
German premium sushi brand operating its own restaurants and an end-to-end delivery service
Target Company
GO by Steffen Henssler↗ Website
Premium sushi restaurant and delivery brand combining high-quality sushi with vertically integrated dine-in and delivery operations
BB Advisory supported Henssler Food Concepts AG in developing and executing the European growth strategy for its brand GO by Steffen Henssler, including market analysis, location strategy, operational scaling, and expansion planning, enabling the concept to scale from one to seven locations across Germany and the Benelux region.
Services Provided
Outcome
Successful expansion and double-digit revenue and profit growth
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